Cashing in with Video Monetization
The first thing that comes to mind when considering ways to monetize your video content is YouTube. It has the lions share of viewers and has all the tools you need with an easy set up. It is by far the biggest platform but as the need for video monetization grows so to do companies offering multi channel performance and optimisation platforms for video content.
One thing we need to remember is that YouTube has been free to use for many years now and that’s something you won’t find with the growing number of new platforms. Many are offering a highly professional service including production suites, full marketing platforms and distribution and this comes at a premium cost, which maybe out of reach for many video enthusiasts or newcomers looking to cash in on the video monetization boom.
Here are some platforms you might consider:
Wistia all in one marketing platform for video with a great free option.
Brightcove optimise, capture and convert with cloud based video solutions. Free trial available.
AdSense for Video will run ads and share revenue but you’ll need to have more than 2million impressions on a monthly basis.
Wochit create and distribute anywhere and in any language. Free trial available.
Liverail maximise revenue on one program.
Matomy multi channel performance advertising and infinite connections.
Pivotshare offers open subscription and collaborative global sharing across multiple channels.
Votigo integrate multiple channels for maximum exposure.
Make your videos interactive with annotations and ads. Several websites will help you do this including WireWax or Viewbix and dedicated ad platforms will target viewers with your videos and playlists.
Here are a few ad based platforms to check out:
SpotX is a video advertising platform for publishers and broadcasters.
YuMe ad serving network is a powerful platform to convert and captivate the consumers attention.
BrightRoll is a powerful digital advertising platform.
If you’re successfully producing your own marketing or affiliate videos then something that is often overlooked as a monetization option are contests and competition web sites for video makers and filmmakers.Yes it is a different approach, but many of the contests are short videos for products or brands. It’s a great way to get exposure and recognition plus the chance to earn big cash prizes.
Some platforms worth checking out are listed below.
Filmaka reward creativity and offer prices and showcases for your work whilst growing your audience.
ProjectEd contests for creators and students.
OnlineVideoContests film and video contests and competitions all year round.
Tongal create collaborative projects, videos and films for brands.
MoFilm runs multiple contests for filmmaker and video makers all year round.
Tallenge a place to showcase your talents and win big.
48 FilmProject short film contests anytime, anywhere for video makers & filmmakers.
Zooppa video contests and creative projects with big prizes.
VideoContestsNews all the latest Video contest news.
Spidvid collaborative talent network for Video producers to manage, produce and distribute Video.
SudioD matches producers and creators with brands.
By far the most convenient and popular way of monetizing your video work is uploading to already established popular Video revenue sharing websites that provide a place to host your videos. They will run ads on your videos and you will be paid depending on the number of views you get. It’s the perfect partnership and a way to sell your business or products or advertise for someone else’s biz or products.You can also incorporate AdSense plus send viewers to your blogs and affiliate links to earn commissions.
Here are some popular and alternative video platforms you might want to upload your videos to:
Get started with the big daddy of them all YouTube.
Use iFlicks to add your Videos to iTunes and IOS devices. Extremely fast processing with automated workflow and very high quality.
GBox offers a platform to grow your audience and sell your videos. Their service is free to use and they take 9% of every video purchased.
VHX is the complete package and provides the platform for you to launch your own streaming video service. You are in complete control and can set your prices plus package your videos how ever you like.
DailyMotion offer monetization options with accounts to earn revenue from video and access their advanced features.
Upload your Videos to Break and earn up to $600 if your video is featured on the Homepage, all original video is accepted.
Vimeo is not cheap but they offer a premium service for Video producers. Start selling directly to your fans, take home 90% of revenue, set your own prices and sell worldwide.
Vzaar offer video hosting and a platform to serve all your video needs. Affordable flexible prices with a free trial offer.
With StupidVideos you can win GoPro goodies and QuickSilver gear with your video uploads.
Thoughts: I have been stuck for some time trying to master one model and now realise that it is best not to rely on one method alone. It’s worth experimenting to find which model your happy using and which works best for your business or blog. Video monetization will continue to grow and its up to you to keep up to date with this rapid growth and new technology. By applying a little creativity and marketing knowledge your videos could be winning you prizes or making you some extra income.
I would luv to know what combined methods others are using to monetize video.
Your comments would be very much appreciated,
Thanks for taking the time to read.